07 Oct Knowledge Is Power For Bankruptcy, Steve Jobs And Our World In General.
Knowledge is power and the more knowledge you have about a subject such as bankruptcy,the more power you will have to make an informed decision. Steve Jobs lived by the philosophy that knowledge is power and the more knowledge he gained in the computer world the more power he had to change they way we communicate. The more knowledge that we as individuals gain about the world around us the more power we will have to change that world for the betterment of all mankind.
Steve did not allow uncertainty and difficult times to force him from his path of building one of the most innovative companies the world has ever seen. Steve’s work has been so innovative and cutting edge that he is categorized with a small group of people that have change the world. Thomas Edison brought communication and light to the masses. Henry Ford brought us the automobile that allowed us to travel outside of our cozy bubble. Marie Curie brought Nobel Prize winning knowledge about radiation.
All these people had a common theme. They thought outside the box, they did not let hard times hold them down and they kept their eye on the finish line. Finally that finish line was really just a short break before a new finish line pushed the envelope even farther.
We forget that some of the most powerful people in the world had humble beginnings. Steve dropped out of college after one semester but began auditing the classes to further his knowledge. Because life is expensive Steve too proud to survive by crashing on people’s floors, returning Coke bottles for money and eating free meals at the local Hare Krishna Temple. It is not our failures that define our lives, it is how we proceed from that failure that defines us.
Steve’s travel through life is not unlike another famous American, Walt Disney. Both of these gentleman had bumpy roads to travel along their path of success. Steve co-founded this company called Apple in 1976. In 1985 Jobs was fired from Apple after a power struggle and the failure of Lisa computer. In comparison Walt Disney created a character called Oswald the Lucky Rabbit. Apparently Oswald was not so lucky because Walt lost Oswald to Universal . Both men gained knowledge about the business world and then used that knowledge as power to turn their failures into successes. Lesson learned: no one was going to take anything from them again without them knowing it.
Did either gentleman give up, roll over or call it quits? Certainly not. They did not allow their perceived failures to define them. They did allow their perceived failures to be a teaching moment as well as a stepping stone. As such, Apple and Oswald both came home in their respective time.
In 1996 Apple bought Steve’s successor company called NeXT (which was a commercial failure). This move brought Steve home to his mother ship company, Apple. In 2006 Disney/ABC allowed Al Micheals out of his contract to move to NBC Universal but Michaels could only do this if and only if Disney was allowed to bring Oswald back home along with the films that Oswald starred in.
The reason Steve Jobs and Walt Disney succeeded is because they knew knowledge is power. So what the ordinary person perceives as a failure they perceived as a great opportunity to learn and use the experience as a stepping stone. Some of you reading this may say that this is all well and good but what does this have to do with bankruptcy? Good question. Thanks for asking.
When Steve Jobs returned to Apple in the 90’s he said that his opinion “the company was only 90 days away from filing bankruptcy. “ Apple’s net worth today is over $65 billion. Steve Jobs net worth is over $6 billion. On October 4, 1923 in Kansas City, Missouri, Walt Disney’s creditors forced him into bankruptcy taking all his assets to pay the creditors. Walt did not allow this perceived failure to stop him. Instead he gained knowledge about what not to do in the future and moved on to the next adventure teaming up with his brother Roy for business advise. Walt’s tenacity and perseverance helped him to create the Happiest Place on Earth and a little mouse that is known world wide as Mickey. Walt Disney was reported to be worth over $1 billion when he passed.
Knowledge is power. The more knowledge you gain about any subject you choose, the more power you will have in that particular subject. So if I may, I would like to share what I have learned about Steve Jobs business model for success:
“My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in Business are never done by one person, they are done by a team of people.”
What great words to live by whether you are running a business or running a household. We are all human. We all make mistakes and in today’s economy we are all struggling. But do not let the challenges of of everyday living define who you are. Seize those challenges as opportunities of knowledge and use them as stepping stones to your next adventure. Who knows, you just might hold the key to the next innovative product, theory or thought that changes the world.