Lifelock CEO Victim of Identity Theft

14 Aug Lifelock CEO Victim of Identity Theft

My name is Todd Davis.  My social security number is….  I’m Todd Davis, CEO of LifeLock, and yes, that’s my real social security number*. Identity theft is one of the fastest growing crimes in America, victimizing over 10 million people a year and costing billions of dollars. So why publish my social security number? Because I’m absolutely confident LifeLock is protecting my good name and personal information, just like it will yours. And we guarantee our service up to $1 million dollars.”

In an article entitled “Fraud-prevention pitchman becomes ID theft victim”, CNN reports that Lifelock CEO Todd Davis is being sued by customers because his service didn’t work and he knew it wouldn’t because Mr. Davis has been a victim of identity theft.  The article cites that Mr. Davis acknowledges that in 87 instances in which people have tried to steal his identity…one succeeded:  a guy in Texas duped an online payday loan operation into giving him $500 using Davis’ Social Security number.  The article goes on to say that Mr. Davis said it is possible that driver’s licenses have been issued to other people in his name.

As Carmen Dellutri said in a post Fraud Alerts Under the Fair Credit Reporting Act Create Lawsuit, “we are going to keep our eyes on this one and see where it goes.”

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