Fraud Alerts Under the Fair Credit Reporting Act Create Lawsuit

03 Mar Fraud Alerts Under the Fair Credit Reporting Act Create Lawsuit

Under FACTA (Fair and Accurate Credit Transactions Act), a person who fears they are in imminent danger of having their identity stolen can put a fraud alert on their credit report with one or all of the big three credit reporting agencies (, and

Now, Experian has filed suit against LifeLock, Inc. alleging that LifeLock is illegally placing fraud alerts on credit files maintained by Experian. The lawsuit also alleges that the placing of fraud alerts for consumers for a fee constitutes false and misleading advertising and fraud. Naturally, Experian is claiming damages.

LifeLock, Inc. was founded in 2005 and has its headquarters in Tempe, Arizona. LifeLock has approximately 700,000 customers who pay $10 per month for LifeLock’s protection from identity theft. In essence, when a customer registers with LifeLock, LifeLock places a fraud alert every ninety (90) days on that consumer credit file with Experian.

Experian is alleging numerous wrongdoings. First, Experian alleges that the fraud alerts are being used in a manner not intended by Congress when it created the Fair Credit Reporting Act. Experian alleges that corporations like LifeLock are prohibited from offering this service. LifeLock’s CEO, Todd Davis, stated that the FACTA expressly allows third parties to help consumers who fear they are imminent danger of identity theft.

Here is a question: Who doesn’t think about identity theft in this day and age of computers, the internet, e-commerce, and electronic banking. At least once a month, you hear another story about some governmental agency or business losing social security numbers or names.

I believe that this lawsuit is about money. I believe that LifeLock in cutting into Experian’s profit margins. Credit Reporting Agencies, Experian, Equifax, and Transunion sell information about the individuals in their credit files. Fraud alerts create a roadblock for the credit industry because they now have to obtain a verbal authorization in order to sell the personal information. This additional layer costs money, and Experian doesn’t like spending its profits so another can profit. Experian has alleged that due to LifeLock’s practices, it has incurred millions of dollars in damages.

We are going to keep our eyes on this one and see where it goes.

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Carmen Dellutri is a proud member of the Florida Bar, and he is a Board Certified Consumer Bankruptcy Attorney, Certified by the American Board of Certification. He practices in the areas of Consumer Bankruptcy and Plaintiff's Personal Injury. He is the principal attorney at The Dellutri Law Group, P.A. The firm supports many charitable and civic causes by donating time and much needed capital to our community. Mr. Dellutri and the other attorneys in the firm routinely speak to students of all ages about various legal and societal issues.
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