New York Times reporter, Stuart Elliott, writes about consumer group, Americans For Fairness In Lending (AFFIL) and its marketing partners’ effort to raise the public consciousness of lender abuses, in Critics of Lending Practices Adopt a Harder Edge. AFFIL teams up with the Consumers Union, the N.A.A.C.P. and the United Automobile Workers to introduce an advertising campaign comparing the effects of so-called unfair lending practices with the havoc wreaked by natural disasters like earthquakes, fires, hurricanes and floods. The campaign, by Benenson Janson in Studio City, Calif., is being financed partly by the Ford Foundation. The coalition, called Americans for Fairness in Lending, is seeking to amplify its message by teaming with a filmmaker, James D. Scurlock, who coincidentally has a documentary and a book on the subject, both titled “Maxed Out,” coming soon.
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